Technology is Taking Over
As technology increases in prominence each year and continues to evolve in its capabilities and utility of functions, it will maintain a strong and continuous impact around the world in seemingly every field. Retail and marketing are no exception, the majority of businesses now place a large emphasis on online marketing through their webpages and advertisements. Businesses are also utilising technology within their organisation to reduce the amount of staff required and to ease the workload by using certain types of technology.
Source -(Krepapas, 2018) Source -(Chakravorti, 2018)